Marketing
87% of Indian car buyers prefer WhatsApp over phone calls or email when contacting a dealer. If you're not optimised for WhatsApp, you're losing leads to dealers who are.
Why WhatsApp wins
- Asynchronous — buyers message at 11 PM, you reply at 8 AM the next day. No missed calls.
- Free for buyers — they can send unlimited photos and questions.
- Builds trust — seeing your replies in real time feels personal.
- Receipts — every conversation is saved automatically. No "I never said that" disputes.
Set up WhatsApp Business
This is critical — don't use your personal WhatsApp.
- 1Download "WhatsApp Business" from Play Store / App Store.
- 2Use a dedicated number (₹150 prepaid SIM works fine).
- 3Add a profile photo (your dealership logo or your face).
- 4Write a business description and add your address.
- 5Set "Away" message: "Thanks for messaging! We reply within 1 hour, 9 AM to 8 PM."
Use templates for common replies
Set up Quick Replies for:
- "Yes, the car is available. When would you like to see it?"
- "EMI for this car starts from ₹X/month. Want me to share the financing details?"
- "Sorry, this car was sold yesterday. I have a similar [Brand Model] at [price] — want photos?"
Don't spam
Sending unsolicited promotional messages gets your number banned within weeks. Reply only when buyers message first.
Pro tip — group chats
For repeat customers and loyal referral sources, create a "VIP buyers" group and post 1-2 best deals per week. This converts at 3x the rate of public listings.
Apply this to your dealership